How to Use Photos to Boost Your Google My Business Ranking

Your Google My Business Profile Might Be Missing a Key Ranking Factor

Many home service businesses focus on reviews and posts for their Google My Business (GMB) profile but overlook one of the most powerful ranking boosters—high-quality images. Google prioritizes businesses with engaging, regularly updated photos because it signals activity, trust, and relevance. If you’re not leveraging photos, you’re missing out on potential leads.

What Happens When You Ignore Photos on GMB?

🚨 Lower Visibility – Google favors listings with fresh, high-quality images over those with outdated or no images.

🚨 Missed Customer Trust – People are more likely to book a service when they can see real, high-quality images of your work, team, or business location.

🚨 Fewer Clicks & Calls – Listings with compelling visuals get more engagement, leading to more inquiries and conversions.

How to Use Photos to Improve Your GMB Performance

✅ Upload High-Quality Images Weekly – Show Google your business is active by consistently adding new photos.

✅ Use Geo-Tagged Images – Photos taken at your business location or client job sites improve local search visibility.

✅ Post a Variety of Images – Include pictures of your team, completed projects, behind-the-scenes shots, and customer interactions.

✅ Optimize Image File Names – Instead of “IMG_1234.jpg,” name files like “plumbing-repair-[city].jpg” to help SEO.

✅ Encourage Customers to Upload Photos – User-generated content adds credibility and boosts rankings.

Ideas for GMB Photo Posts:

● 📸 Before & after transformations (roofing, landscaping, painting, etc.)

● 👷‍♂️ Action shots of your team working on-site

● 🎉 Happy customer moments (with permission)

● 🏆 Showcase awards, certifications, or team milestones

● 🛠️ Behind-the-scenes of your tools, materials, or process

● 📍 Photos of your service area, office, or fleet vehicles

Stand Out & Get More Local Clients!

Google My Business photos are a simple yet powerful way to boost your visibility, attract more clients, and build trust online.

Want help optimizing your GMB profile? Let’s create a strategy tailored for your business!

📩 Contact us at [email protected] or visit The BH Solution to get started today!

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